Perceptions of Senior Healthcare in the Pacific NW

Jun 17, 2025
Affordability is a top priority for seniors in the Pacific Northwest concerned about healthcare costs, according to a study conducted by WSU College of Business. Respondents also considered quality of care and aging in place to be important factors. A large percentage (65%) of participants think there is a caregiver shortage where they live, and many (72%) are worried about the ability of their communities to attract and retain qualified healthcare professionals. Artificial intelligence is another issue that raises concern, with less than half being comfortable with AI use in health care. The report contributes to a deeper understanding of the business of health care in the Pacific Northwest -- and highlights the need for continued research, workforce investment, and transparency in the evolving health care economy.
Affordability is a top priority for seniors in the Pacific Northwest concerned about healthcare costs, according to a study conducted by WSU College of Business. Respondents also considered quality of care and aging in place to be important factors. A large percentage (65%) of participants think there is a caregiver shortage where they live, and many (72%) are worried about the ability of their communities to attract and retain qualified healthcare professionals. Artificial intelligence is another issue that raises concern, with less than half being comfortable with AI use in health care. The report contributes to a deeper understanding of the business of health care in the Pacific Northwest -- and highlights the need for continued research, workforce investment, and transparency in the evolving health care economy.