WSU College of Communication Works on Messages About Bird Flu

Jan 10, 2025 - The H5N1 virus (bird flu) is spreading in dairy cows and can also affect the people working with the herds. Washington State University’s Murrow College of Communication researchers assisting the U.S. Department of Agriculture to create tailored message for dairy workers. “It’s important for farmers to know that there is good guidance available,” said Erica Austin, WSU communication professor. “Information on H5N1 is evolving, but there’s a place to go that will have the up-to-date information and that it will be clear and concise, and their local Extension professionals can be relied on to help translate that information.” Researchers are interviewing farmers to determine their concerns and making sure information is easily accessible.